I needed consistent branding and engaging promotional content to effectively advertise my art and design shop.
I developed a consistent logo and style for the brand and additionally launched a curated Instagram page to build engagement and encourage sales.
I developed a comprehensive style guide that included a logo, brand-consistent typography, and a cohesive colour palette. These elements were designed for use both in the storefront and on social media.
The brand and logo were intentionally designed to emphasize the human touch behind the work, particularly in a world which is increasingly dominated by AI design and art. This concept is reflected in the brand name, the use of hand imagery, and the warm, skin-toned colour palette.
To promote my products, I developed my Instagram page with a mix of static imagery and video content. These posts showcase both the creative process and the finished pieces, helping to attract and maintain engagement while encouraging visits and purchases in my shop. My primary strategy was to participate in popular social media trends to boost visibility and reach a wider audience, while still maintaining the branding. See video examples below.
