The client needed simple, yet eye-catching, promotional materials to effectively advertise their upcoming events to their target audience.
I provided a range of design assets, including a logo, promotional videos, posters, and social media templates, all intended to capture attention and maintain brand consistency across platforms.
The client wanted to refresh their existing poster design with a more modern and polished look. Key requirements included a dark color scheme paired with bright, high-contrast typography, and a prominent group photo. The tilted elements convey a sense of fun and energy, while still maintaining overall legibility.
The client requested a logo that would work well on a small scale, specifically for use on their Facebook and Instagram profile pictures. After experimenting with various styles incorporating musical imagery, we selected the final design for its simplicity and legibility. The client can use the logo in blue on a white background or white on a blue background, allowing for flexibility while maintaining brand consistency.
The client needed social media templates accessible through Canva, allowing them to edit and update the content as needed. The designs reflected the dark color scheme with pops of color that we had previously established through the logo and poster designs. After researching the group’s competitors, I developed a set of templates aimed at promoting events, sparking discussion within the music community, and sharing the group’s history. The inclusion of each of these was with the goal of increasing engagement and awareness on their social media platforms.
