The client needed promotional materials to effectively advertise their upcoming events to their target audience.
I provide an ongoing range of design assets, including promotional videos, posters, logos, and social media templates, all intended to capture attention and maintain brand consistency across platforms.
I designed the group's main logo, as well as a additional iterations to celebrate their anniversary. After experimenting with various styles incorporating musical imagery, we selected the final design for the main logo due to its simplicity and legibility. In particular, the client requested a logo that would work well on a small scale, specifically for use on their Facebook and Instagram profile pictures.
For the anniversary logo, the client wanted a slight variation on the original logo, with the additional colour, that would still work well for small-scale social media purposes. We also decided on a larger, logo which incorporated the original S, which could be more broadly used. The design includes an arc or sun, which gently references the group's name 'Solstice'.
The client needed social media templates accessible through Canva, allowing them to edit and update the content as needed. After researching the group’s competitors, I developed a set of templates aimed at promoting events, sparking discussion within the music community, and sharing the group’s history. The inclusion of each of these was with the goal of increasing engagement and awareness on their social media platforms.
